INTRO: Here are a variety of web projects I have designed consisting of home pages, email campaigns, banner ads, and promotional portals. We will start with the AIA case study.

CLIENT: AIA: American Institute of Architects.

PROJECT: Brand redesign and positioning.

CONCEPT:The AIA was exploring a redesign of their overall graphic identity. This study details the redesign I developed for them.

The examples detail the main landing page and a secondary page detailing events. The AIA's goal over time is to shift their readership from print to their webspace. In addition to the web, it was necessary for consistency to apply this brand application to the magazine cover as well as the magazines interior spreads. Examples three and four detail these solutions.