events
case study one

CLIENT: Hewlett-Packard : Personal Systems Group.

AUDIENCE: HP Software Licensing and Management and Personal Systems Group employees.

PURPOSE: Remind hardware sellers the importance of bundling the sale of HP Software Licensing & Management Services when selling to their hardware customers.

A decoder spyglass revealed 4 secret locations to attend at the event. At each station, the attendee would receive a "mission confirmation mark" for participating in a demo. Collection of all stamps would qualify for a grand prize of a 42" HP Plasma TV or runner up prizes of seven $500 gift cards from American Express.

Trade Show Components:

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HP PSG SYMPOSIUM
Room drop envelope.
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HP PSG SYMPOSIUM
Agent mission brief black book inside "top secret" envelope.
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HP PSG SYMPOSIUM
Agent mission brief interior with daily location decoder glass.
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HP PSG SYMPOSIUM
Upon gather stamps at each decoded locations, "agents" completed and to enter drawing.
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HP PSG SYMPOSIUM
Acrylic entry box.
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HP PSG SYMPOSIUM
Mircosoft sponsored cocktail party room drop flyer.
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HP PSG SYMPOSIUM
Martini glass room drop, HP sponsored side.
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HP PSG SYMPOSIUM
Martini glass room drop, Microsoft sponsored side.
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SYMPOSIUM
Partner benefit explanation pop-up banner.
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SYMPOSIUM
Reminder of information web based marketing pop-up banner.
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SYMPOSIUM
Customer testimonial panel, 1 of a total of 3 pop-up banner.
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SYMPOSIUM
North American regions divided pop-up banner.
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VENDOR
Mircosoft cocktail party pop-up banner.
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VENDOR
3rd party software solutions reminder pop-up banner.
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VENDOR
Security Software Solutions co-sponsor pop-up banner.