CLIENT: AirTran Airways.

AUDIENCE: AirTran "hub" customers, general driving and tourist populous.

PURPOSE: Promote weekly "hometown rates". Projection advertising would provide a cost effective solution for changing messaging weekly.

For tracking purposes, text messaging would be incorporated into the campaign. Commuters would text code a code from the ad and receive a text containing a unique URL to receive special rates or discounts.

A micro gaming site would tie into the campaign including: a lotto style virtual scratch-off, animated roulette wheel gambling, seasonal themes, or Atlanta-centric games.

Prize rewards could include: booking discounts, waived baggage fees, a free in-flight cocktail or discount, or even free one way or round trip tickets to the destination of their choice.