brand case studies
introduction

I consider myself fortunate to have collaborated with GMAC Insurance and Hewlett-Packard in the creation, implementation, management, and maintenance of their brand strategy.

Both companies put their trust in my abilities and allowed the teams led to deliver world-class creative. I collaborated directly with top level decisions makers such as CEO's, CIO's, CFO's as well as VP's of brand, marketing, and product development. I've also collaborated with and supported their respective marketing teams including mid-level managers, account executives, and project managers.

Each corporation provided the sharpest minds to support the creation, evolution, and efforts of brand strategy. Together we produced an impressive range of advertising and marketing materials, programs, and campaigns. Each allowed themselves to become a more dynamic entity with a story to tell that both they and their customers could believe in and trust.

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